Remider: Sponsorship Talk with Louisa Scadden, Head of Comms at Admiral

Sponsorship, Marketing & Communications Talk

Guest Speaker: Louisa Scadden, Head of Communications, Admiral Group plc

Wednesday 26 October 2011, 5.30-7.00pm, Glamorgan Building - Committee Room 1& 2

“A different approach to sponsorship – your staff as your most important asset.”

Forthcoming event: Sponsorship, Marketing & Communications Talk

Sponsorship, Marketing & Communications Talk

Guest Speaker: Louisa Scadden, Head of Communications, Admiral Group plc

Wednesday 26 October 2011, 5.30-7.00pm.

“A different approach to sponsorship – your staff as your most important asset.”

This central theme will be addressed at the Cardiff Public Relations and Integrated Communications Research Network (CaPRICoRN) discussion with guest speaker Louisa Scadden, Head of Communications at Admiral Group plc. The event will take place on Wednesday 26 October 2011 in Committee Room 1, Glamorgan Building , 5.30 -7.00pm.  The evening will start with a drinks and networking reception from 5.30-6.00pm, which will be followed by the talk and Q&A session from 6.00-7.00pm.

Places at this event are limited so please email knighth@cf.ac.uk to reserve a place.

About the Event  

The talk will provide a practitioner perspective on the use of sponsorship as a strategic marketing management tool.

Louisa Scadden is the Head of Communications at Admiral Group plc., the only Welsh business to currently figure in the FTSE 100 index. Louisa joined Admiral 14 years ago, and so she has first hand experience of the transformation the business has undergone since its inception as a company with just one brand and no customers in 1993, to one of the key players in the car insurance industry looking after over 2.75 million customers and employing over 4500 people worldwide.

Admiral's philosophy is simple and it is reflected in everything they do: People who like what they do, do it better. Happy staff will create happy customers, happy customers will increase profit and increased profit will make happy stakeholders. Happy stakeholders will want to grow the business and the circle starts again. The Group has been listed for the last eleven years in the Sunday Times list of the 100 Best Companies to Work For, and for the last nine years in the Great Places to Work Institute list of 50 Best Workplaces in the UK and 100 Best Workplaces in the EU.

As part of the model employer strategy is the Group’s outstanding record as a sponsor of diverse community events and centres in South Wales, to include the Admiral Cardiff Big Weekend, Big Splash Festival in Newport, Swansea Waterfront Winterland, Chapter Arts Centre, No Fit State Circus, and Riverfront Cinema in Newport, to name but a few.

Louisa will talk about the unique way sponsorship is used at Admiral by addressing the central theme: “A different approach to sponsorship – your staff as your most important asset.” 

About CaPRICoRN

The Cardiff Public Relations and Integrated Communications Research Network was established in January 2010 to bring together postgraduate researchers in CARBS, JOMEC, ENCAP and other schools and research centres with an interest in PR, organisational communications, corporate accountability, partnerships and integrated marketing communications.  The initiative is led by Helena Knight and Cara Reed from CARBS, Llyr Roberts from BRASS and Racheal Agbonkhese from JOMEC, with financial support from the University Graduate College.

Trafodaeth ynglŷn a Nawdd, Marchnata a Chyfathrebu

Trafodaeth ynglŷn a Nawdd, Marchnata a Chyfathrebu

Louisa Scadden, Pennaeth Cyfathrebu, Grŵp Admiral Plc

Dydd Mercher 26 Hydref 2011, 5.30-7.00pm

“Eich staff : eich adnodd pwysicaf -  ymdriniaeth newydd o nawdd”

Dyma fydd y thema canolog fydd yn cael ei drafod yn ystod seminar gyda Louisa Scadden, Pennaeth Cyfathrebu, Grŵp Admiral Plc fydd yn cael ei gynnal ar Ddydd Mercher 26 Hydref 2011 yn Ystafell Bwyllgor 1, Adeilad Morgannwg, o 5.30 i 7.00pm.  Bydd y noswaith yn dechrau gyda derbyniad gwin a rhwydweithio o 5.30-6.00pm, gyda sgwrs a sesiwn cwestiynau i ddilyn o 6.00-7.00pm.

Mae niferoedd ar gyfer y digwyddiad wedi eu cyfyngu felly e-bostiwch  knighth@cf.ac.uk i sicrhau eich lle.

Ynglŷn a'r Digwyddiad

Bydd y sgwrs yn cynnig persbectif busnes ynglŷn a’r defnydd o nawdd fel offeryn rheoli marchnata strategol. 

Louisa Scadden yw Pennaeth Cyfathrebu Grŵp Admiral Plc., yr unig gwmni o Gymru sydd wedi ei restru ym mynegai can cwmni y FTSE. Ymunodd Louisa gyda Admiral 14 blynedd yno ôl, ac mae hi felly wedi dilyn a bod yn rhan o dwf y busnes o un brand heb ddim cwsmeriaid nol yn 1993 i un o’r brif gwmnïau’r diwydiant yswirio ceir gyda 2.75miliwn o gwsmeriaid a 4500 o staff ledled yn byd.

Mae athroniaeth Admiral yn syml ac yn cael ei adlewyrchu ym mhopeth mae’r cwmni yn ei wneud: mae pobl yn gwneud eu gwaith yn well os ydynt yn mwynhau beth maent yn ei wneud.  Mae staff hapus yn creu cwsmeriaid hapus, mae cwsmeriaid hapus yn cynyddu elw, ac mae cynyddu elw yn creu rhanddeiliaid hapus.  Bydd rhanddeiliaid hapus eisiau tyfu’r busnes, a bydd y cylch yn cychwyn eto.  Mae’r Grŵp wedi cael ei gynnwys yn Rhestr 100 Cyflogwr Gorau y Sunday Times am un ar ddeg mlynedd ac yn  Rhestr 50 Gweithle Gorau Prydain a 100 Gweithle Gorau yr Undeb Ewropeaidd am 9 mlynedd o’r bron.

Mae record rhagorol y cwmni o noddi digwyddiadau a chanolfannau cymunedol ledled De Cymru megis Penwythos Mawr Admiral Caerdydd, Gŵyl Big Splash Casnewydd, Gwledd y Gaeaf ar y Glannau Abertawe, Canolfan Chapter Caerdydd, No Fit State Circus, a Theatr Glanyrafon Casnewydd, yn rhan o strategaeth y cwmni i fod yn gyflogwr rhagorol.

Bydd Lousa yn siarad am y ffordd unigryw y mae nawdd yn cael ei ddefnyddio yn Admiral trwy drafod y thema canolog: “Eich staff : eich adnodd pwysicaf -  ymdriniaeth newydd o nawdd.” 

Ynglŷn a CaPRICoRN

Cafodd Rhwydwaith Ymchwil Cysylltiadau Cyhoeddus a Chyfathrebu Integredig Caerdydd (CaPRICoRN) ei sefydlu ym Mis Ionawr 2010 i ddod ag ymchwilwyr ol-radd gyda diddordeb mewn cysylltiadau cyhoeddus, cyfathrebu sefydliadol, atebolrwydd busnes a chyfathrebu-marchnata integredig o CARBS, JOMEC, ENCAP a chanolfannau ymchwil eraill ynghyd.  Mae’r prosiect yn cael ei arwain gan Cara Reed, Helena Knight a Llyr Roberts o’r Ysgol Fusnes a Racheal Agbonkhese o'r Ysgol Newyddiaduraeth, y Cyfryngau ac Astudiaetahu Diwylliannol ac yn cael ei ariannu gan y Coleg Graddedigion.

CaPRICoRN Programme of Events 2011

Our planned programme of events for 2011 is as follows:

Spring Semester

Talk on CSR and Stakeholders Relations with speakers from local businesses and academia

Workshop on Research Methods in Organisational Communication

Autumn Semester

CaPRICoRN Annual Social Event

Workshop on morality and public relations

We would welcome comments, feedback and suggestions from Network Members, and would be particularly interested to hear from anyone who would like to get involved in presenting or organising one of the events.

The Goat is back!

Hi all and welcome back!

with the new semester successfully up and running, the CaPRICoRN team is back to provide you with some exciting, thought provoking and, hopefully, informative events.

To ease us all gently into the new term, we have arranged an informal social. This should give us all a chance to catch up and take up from where we left last year.

The social will be held at the Graduate Centre (Student Union) on Friday 29th October at 6pm. Everyone is welcome and there will be some refreshments to keep us going. Please email Helena: knighth@cf.ac.uk to let us know whether you wish to attend so that we can sort out the catering.

The next event will be a slight departure from our traditional seminar-style format and it promises to be an exciting occasion. Leading figures from the world of PR and journalism, with the help of the audience members, will be debating about the future of PR. The exact date and place is to be confirmed, so "keep your eyes peeled".

cheers

The CaPRICoRN Team 

The Goat gets social!

CaPRICoRN's first social event will take place on Friday 2nd July 5-7pm at Ba Rooba (Wyeverne Road, just off Woodville Road in Cathays - not far from the Mackintosh pub).

The social will provide a more informal opportunity for the network to get to know its members as a supplement to the seminar series. It will also be an opportunity to discuss issues that have been raised so far in the seminars or to share your research ideas.

There'll be food and drink available so we do need a rough idea of numbers for the event. If you are interested in coming along for a drink and a catch up please email KnightH@cardiff.ac.uk

Seminar on Private-Nonprofit Partnerships, today Friday 28th

CaPRICoRN is holding a Postgraduate Researchers Seminar on Private-Nonprofit Partnerships today, Friday 28^th May 2010, 1-3pm in Room T23, Cardiff Business School.  The guest speaker will be Dr. M. May Seitanidi from BRESE (Brunel Research on Enterprise, Sustainability & Ethics), Brunel University.  Lunch will be provided at the beginning of the seminar.

Final Reminder: Seminar on Private-Nonprofit Partnerships, Friday 28th May, 1-3pm

The Cardiff Public Relations and Integrated Communications Research Network (CaPRICoRN) will be holding a Postgraduate Researchers Seminar on Private-Nonprofit Partnerships this Friday 28^th May 2010, 1-3pm in Room T23, Cardiff Business School.  The guest speaker will be Dr. M. May Seitanidi from BRESE (Brunel Research on Enterprise, Sustainability & Ethics), Brunel University.  Lunch will be provided at the beginning of the seminar.

 Places at this event are limited so please email Helena Knight on knighth@cf.ac.uk to reserve a place at the seminar.

Seminar on Private-Nonprofit Partnerships, Friday 28th May 2010, 1-3pm

The Cardiff Public Relations and Integrated Communications Research Network (CaPRICoRN) will be holding a Postgraduate Researchers Seminar on Private-Nonprofit Partnerships on Friday 28^th May 2010, 1-3pm in Room T23, Cardiff Business School.  The guest speaker will be Dr. M. May Seitanidi from BRESE (Brunel Research on Enterprise, Sustainability & Ethics), Brunel University.  Lunch will be provided at the beginning of the seminar.

About the Seminar

The seminar will commence with a general overview of cross sector partnerships and will then present the findings of a critical examination of the partnership phenomenon based on 75 interviews in businesses and nonprofit organisations in the UK.  Two in-depth partnership case studies are examined: an environmental non-profit organisation, Earthwatch, in partnership with a mining company, Rio Tinto; and a youth charity, The Prince’s Trust, in partnership with the Royal Bank of Scotland. The study suggests that when collaborative non-profit organisations partner with businesses there is an “overt functional conflict deficit” or in other words there are insufficient opportunities for the expression of divergent opinions that would lead to fundamental changes within organisations and society.

Suggested Readings

Seminar on Sustainability Metaphors, Friday 23rd April 2010, 1-3pm

The newly formed Cardiff Public Relations and Integrated Communications Research Network (CaPRICoRN) will be holding a Postgraduate Researchers Seminar on The Use of Metaphors in the Discourse of Sustainability on Friday 23rd April 2010, 1-3pm at the BRASS Centre, 55 Park Place, Cardiff.  The guest speaker will be Prof. Bruno Frischherz from the Lucerne University of Applied Sciences and Arts, Switzerland. Lunch will be provided.

About the Speaker

Bruno Frischherz is Professor of Communication and Business Ethics at the Business School of the Lucerne University of Applied Sciences and Arts, Switzerland. He is a Visiting Scholar at the Cardiff School of English, Communication and Philosophy (ENCAP) and at the Centre for Business Relationships, Accountability, Sustainability and Society (BRASS). His current research is looking at how different actors (including public sector, science, civil society, business and media organisations) engage in the public discourse on sustainability

About the Seminar

The aims of the seminar are to show the relevance of metaphors in the public discourse on sustainability; to analyse the source and target domains of sustainability metaphors; to analyse visualisations of the abstract concept of ‘sustainability’; and to analyse the function of these metaphors as part of instructional and persuasive representations.  Participants will be invited to analyse and discuss samples of textual and pictorial metaphors during the seminar. 

Suggested Reading

• Brown, Darrell & Dillard, Jesse (2006): Triple Bottom Line: A business metaphor for a social Construct. Universitat Autònoma de Barcelona. Document de Treball núm. 06/2.http://www.recercat.net/bitstream/2072/2223/1/UABDT06-2.pdf
• Ehrenfeld, John (2003): Putting a spotlight on metaphors and analogies in industrial ecology. In: Journal of Industrial Ecology, Vol. 7, No. 1, pp.1–4.
• Forceville, Charles J. (2007): Multimodal Metaphor in Ten Dutch TV Commercials. In: Public Journal of Semiotics, Vol. 1, No. 1, pp. 15-34. http://www.semiotics.ca/issues/pjos-1-1.pdf
• Forceville, Charles J.: A Course in Pictorial and Multimodal Metaphor. Lecture 1-4. http://www.chass.utoronto.ca/epc/srb/cyber/cforceville1.pdf
• Korhonen, Jouni (2002): The dominant economics paradigm and corporate social responsibility. In: Corporate Social Responsibility and Environmental Management, Vol. 9, No. 1, pp. 67–80.

Places at this event are limited so please email robertsls1@cf.ac.uk to reserve a place at the seminar.