Forthcoming event: Sponsorship, Marketing & Communications Talk

Sponsorship, Marketing & Communications Talk

Guest Speaker: Louisa Scadden, Head of Communications, Admiral Group plc

Wednesday 26 October 2011, 5.30-7.00pm.

“A different approach to sponsorship – your staff as your most important asset.”

This central theme will be addressed at the Cardiff Public Relations and Integrated Communications Research Network (CaPRICoRN) discussion with guest speaker Louisa Scadden, Head of Communications at Admiral Group plc. The event will take place on Wednesday 26 October 2011 in Committee Room 1, Glamorgan Building , 5.30 -7.00pm.  The evening will start with a drinks and networking reception from 5.30-6.00pm, which will be followed by the talk and Q&A session from 6.00-7.00pm.

Places at this event are limited so please email knighth@cf.ac.uk to reserve a place.

About the Event  

The talk will provide a practitioner perspective on the use of sponsorship as a strategic marketing management tool.

Louisa Scadden is the Head of Communications at Admiral Group plc., the only Welsh business to currently figure in the FTSE 100 index. Louisa joined Admiral 14 years ago, and so she has first hand experience of the transformation the business has undergone since its inception as a company with just one brand and no customers in 1993, to one of the key players in the car insurance industry looking after over 2.75 million customers and employing over 4500 people worldwide.

Admiral's philosophy is simple and it is reflected in everything they do: People who like what they do, do it better. Happy staff will create happy customers, happy customers will increase profit and increased profit will make happy stakeholders. Happy stakeholders will want to grow the business and the circle starts again. The Group has been listed for the last eleven years in the Sunday Times list of the 100 Best Companies to Work For, and for the last nine years in the Great Places to Work Institute list of 50 Best Workplaces in the UK and 100 Best Workplaces in the EU.

As part of the model employer strategy is the Group’s outstanding record as a sponsor of diverse community events and centres in South Wales, to include the Admiral Cardiff Big Weekend, Big Splash Festival in Newport, Swansea Waterfront Winterland, Chapter Arts Centre, No Fit State Circus, and Riverfront Cinema in Newport, to name but a few.

Louisa will talk about the unique way sponsorship is used at Admiral by addressing the central theme: “A different approach to sponsorship – your staff as your most important asset.” 

About CaPRICoRN

The Cardiff Public Relations and Integrated Communications Research Network was established in January 2010 to bring together postgraduate researchers in CARBS, JOMEC, ENCAP and other schools and research centres with an interest in PR, organisational communications, corporate accountability, partnerships and integrated marketing communications.  The initiative is led by Helena Knight and Cara Reed from CARBS, Llyr Roberts from BRASS and Racheal Agbonkhese from JOMEC, with financial support from the University Graduate College.

The Goat is Back!

We are pleased to announce that the Cardiff Public Relations and Integrated Communications Research Network (CaPRICoRN) has been awarded another round of funding for 2011/12 from the University Graduate College.

The funding is to support a programme of seminars, workshops and events in the field of organisational communication.

We are also pleased to announce that Racheal Agbonkhese from the Cardiff School of Journalism, Media and Cultural Studies has joined the steering group.

Please watch this space for further information on our events programme for the year.

Debate: PR and Journalism: A Future Together? Wednesday 8 December 2010, 5.30-7.00pm

What are the future directions for PR and journalism and what for the continued relationship between the two?

These central themes will be explored at CaPRICoRN’s latest event on Wednesday 8 December at the Cardiff School of Journalism. 

The guest speakers will be Matt Appleby, Chair of the Chartered Institute of Public Relations Cymru Wales and Managing Director of Cardiff PR consultancy Golley Slater, and Simon Farrington, Business Development Editor of Media Wales, publisher of the Western Mail, Wales on Sunday and South Wales Echo among others.  

The evening will start with a drinks and networking reception at 5:30pm in the Bute Coffee Shop, and the debate will follow in Room 0.53, Bute Building, from 6pm - 7pm.

About the Event

Chair by Eliot Pill, course leader for the MA International Public Relations and PR practitioner, the key speakers will discuss the future developments of their respective disciplines, as well as their thoughts on the future relationship between PR and journalism. This will be followed by an opportunity for the audience to pose questions to the speaker and raise other points for discussion.

Places at this event are limited so please email Cara Reed ReedCJ1@cardiff.ac.uk to reserve a place.

___________________________________________________________________________________________

A very social evening

Thanks to everyone that came to the social and networking evening on Friday 29 October. Over 25 masters and postgraduate students attended from 4 different schools, and it was really great to see so many people and to discuss our respective research projects in an informal environment.

Seminar on Private-Nonprofit Partnerships, today Friday 28th

CaPRICoRN is holding a Postgraduate Researchers Seminar on Private-Nonprofit Partnerships today, Friday 28^th May 2010, 1-3pm in Room T23, Cardiff Business School.  The guest speaker will be Dr. M. May Seitanidi from BRESE (Brunel Research on Enterprise, Sustainability & Ethics), Brunel University.  Lunch will be provided at the beginning of the seminar.

Final Reminder: Seminar on Private-Nonprofit Partnerships, Friday 28th May, 1-3pm

The Cardiff Public Relations and Integrated Communications Research Network (CaPRICoRN) will be holding a Postgraduate Researchers Seminar on Private-Nonprofit Partnerships this Friday 28^th May 2010, 1-3pm in Room T23, Cardiff Business School.  The guest speaker will be Dr. M. May Seitanidi from BRESE (Brunel Research on Enterprise, Sustainability & Ethics), Brunel University.  Lunch will be provided at the beginning of the seminar.

 Places at this event are limited so please email Helena Knight on knighth@cf.ac.uk to reserve a place at the seminar.

Sustainability metaphors and the election

With the sustainability event in mind and seeing as it is election day - check out the Green Party's manifesto pledges on the environment http://www.greenparty.org.uk/policies/policies_2010/2010manifesto_environment.html 

How many metaphors can you spot?

Seminar on Private-Nonprofit Partnerships, Friday 28th May 2010, 1-3pm

The Cardiff Public Relations and Integrated Communications Research Network (CaPRICoRN) will be holding a Postgraduate Researchers Seminar on Private-Nonprofit Partnerships on Friday 28^th May 2010, 1-3pm in Room T23, Cardiff Business School.  The guest speaker will be Dr. M. May Seitanidi from BRESE (Brunel Research on Enterprise, Sustainability & Ethics), Brunel University.  Lunch will be provided at the beginning of the seminar.

About the Seminar

The seminar will commence with a general overview of cross sector partnerships and will then present the findings of a critical examination of the partnership phenomenon based on 75 interviews in businesses and nonprofit organisations in the UK.  Two in-depth partnership case studies are examined: an environmental non-profit organisation, Earthwatch, in partnership with a mining company, Rio Tinto; and a youth charity, The Prince’s Trust, in partnership with the Royal Bank of Scotland. The study suggests that when collaborative non-profit organisations partner with businesses there is an “overt functional conflict deficit” or in other words there are insufficient opportunities for the expression of divergent opinions that would lead to fundamental changes within organisations and society.

Suggested Readings

Seminar on Sustainability Metaphors, Friday 23rd April 2010, 1-3pm

The newly formed Cardiff Public Relations and Integrated Communications Research Network (CaPRICoRN) will be holding a Postgraduate Researchers Seminar on The Use of Metaphors in the Discourse of Sustainability on Friday 23rd April 2010, 1-3pm at the BRASS Centre, 55 Park Place, Cardiff.  The guest speaker will be Prof. Bruno Frischherz from the Lucerne University of Applied Sciences and Arts, Switzerland. Lunch will be provided.

About the Speaker

Bruno Frischherz is Professor of Communication and Business Ethics at the Business School of the Lucerne University of Applied Sciences and Arts, Switzerland. He is a Visiting Scholar at the Cardiff School of English, Communication and Philosophy (ENCAP) and at the Centre for Business Relationships, Accountability, Sustainability and Society (BRASS). His current research is looking at how different actors (including public sector, science, civil society, business and media organisations) engage in the public discourse on sustainability

About the Seminar

The aims of the seminar are to show the relevance of metaphors in the public discourse on sustainability; to analyse the source and target domains of sustainability metaphors; to analyse visualisations of the abstract concept of ‘sustainability’; and to analyse the function of these metaphors as part of instructional and persuasive representations.  Participants will be invited to analyse and discuss samples of textual and pictorial metaphors during the seminar. 

Suggested Reading

• Brown, Darrell & Dillard, Jesse (2006): Triple Bottom Line: A business metaphor for a social Construct. Universitat Autònoma de Barcelona. Document de Treball núm. 06/2.http://www.recercat.net/bitstream/2072/2223/1/UABDT06-2.pdf
• Ehrenfeld, John (2003): Putting a spotlight on metaphors and analogies in industrial ecology. In: Journal of Industrial Ecology, Vol. 7, No. 1, pp.1–4.
• Forceville, Charles J. (2007): Multimodal Metaphor in Ten Dutch TV Commercials. In: Public Journal of Semiotics, Vol. 1, No. 1, pp. 15-34. http://www.semiotics.ca/issues/pjos-1-1.pdf
• Forceville, Charles J.: A Course in Pictorial and Multimodal Metaphor. Lecture 1-4. http://www.chass.utoronto.ca/epc/srb/cyber/cforceville1.pdf
• Korhonen, Jouni (2002): The dominant economics paradigm and corporate social responsibility. In: Corporate Social Responsibility and Environmental Management, Vol. 9, No. 1, pp. 67–80.

Places at this event are limited so please email robertsls1@cf.ac.uk to reserve a place at the seminar.

About CaPRICoRN

The Cardiff Public Relations and Integrated Communications Research Network (CaPRICoRN) was established in January 2010 to bring together postgraduate researchers in CARBS, JOMEC, ENCAP and other schools and research centres with an interest in public relations, organisational communications, corporate accountability and integrated marketing communications. The initiative is led by Cara Reed, Helena Knight and Llyr Roberts from Cardiff Business School and Racheal Agbonkhese from the Cardiff School of Journalism, Media and Cultural Studies and is funded by the University Graduate College.