Sustainability metaphors and the election

With the sustainability event in mind and seeing as it is election day - check out the Green Party's manifesto pledges on the environment http://www.greenparty.org.uk/policies/policies_2010/2010manifesto_environment.html 

How many metaphors can you spot?

CaPRICoRN Kicks Off

Thanks to everyone that attended our first seminar on Friday 23rd April.  We had a lively discussion about how metaphors are used in the discourse of sustainability.  We're now in the process of organising our next event - more details to come.  In the meantime if you want to continue the discussion from the seminar please post your comments here.

Seminar on Sustainability Metaphors, Friday 23rd April 2010, 1-3pm

The newly formed Cardiff Public Relations and Integrated Communications Research Network (CaPRICoRN) will be holding a Postgraduate Researchers Seminar on The Use of Metaphors in the Discourse of Sustainability on Friday 23rd April 2010, 1-3pm at the BRASS Centre, 55 Park Place, Cardiff.  The guest speaker will be Prof. Bruno Frischherz from the Lucerne University of Applied Sciences and Arts, Switzerland. Lunch will be provided.

About the Speaker

Bruno Frischherz is Professor of Communication and Business Ethics at the Business School of the Lucerne University of Applied Sciences and Arts, Switzerland. He is a Visiting Scholar at the Cardiff School of English, Communication and Philosophy (ENCAP) and at the Centre for Business Relationships, Accountability, Sustainability and Society (BRASS). His current research is looking at how different actors (including public sector, science, civil society, business and media organisations) engage in the public discourse on sustainability

About the Seminar

The aims of the seminar are to show the relevance of metaphors in the public discourse on sustainability; to analyse the source and target domains of sustainability metaphors; to analyse visualisations of the abstract concept of ‘sustainability’; and to analyse the function of these metaphors as part of instructional and persuasive representations.  Participants will be invited to analyse and discuss samples of textual and pictorial metaphors during the seminar. 

Suggested Reading

• Brown, Darrell & Dillard, Jesse (2006): Triple Bottom Line: A business metaphor for a social Construct. Universitat Autònoma de Barcelona. Document de Treball núm. 06/2.http://www.recercat.net/bitstream/2072/2223/1/UABDT06-2.pdf
• Ehrenfeld, John (2003): Putting a spotlight on metaphors and analogies in industrial ecology. In: Journal of Industrial Ecology, Vol. 7, No. 1, pp.1–4.
• Forceville, Charles J. (2007): Multimodal Metaphor in Ten Dutch TV Commercials. In: Public Journal of Semiotics, Vol. 1, No. 1, pp. 15-34. http://www.semiotics.ca/issues/pjos-1-1.pdf
• Forceville, Charles J.: A Course in Pictorial and Multimodal Metaphor. Lecture 1-4. http://www.chass.utoronto.ca/epc/srb/cyber/cforceville1.pdf
• Korhonen, Jouni (2002): The dominant economics paradigm and corporate social responsibility. In: Corporate Social Responsibility and Environmental Management, Vol. 9, No. 1, pp. 67–80.

Places at this event are limited so please email robertsls1@cf.ac.uk to reserve a place at the seminar.