Forthcoming event: Sponsorship, Marketing & Communications Talk

Sponsorship, Marketing & Communications Talk

Guest Speaker: Louisa Scadden, Head of Communications, Admiral Group plc

Wednesday 26 October 2011, 5.30-7.00pm.

“A different approach to sponsorship – your staff as your most important asset.”

This central theme will be addressed at the Cardiff Public Relations and Integrated Communications Research Network (CaPRICoRN) discussion with guest speaker Louisa Scadden, Head of Communications at Admiral Group plc. The event will take place on Wednesday 26 October 2011 in Committee Room 1, Glamorgan Building , 5.30 -7.00pm.  The evening will start with a drinks and networking reception from 5.30-6.00pm, which will be followed by the talk and Q&A session from 6.00-7.00pm.

Places at this event are limited so please email knighth@cf.ac.uk to reserve a place.

About the Event  

The talk will provide a practitioner perspective on the use of sponsorship as a strategic marketing management tool.

Louisa Scadden is the Head of Communications at Admiral Group plc., the only Welsh business to currently figure in the FTSE 100 index. Louisa joined Admiral 14 years ago, and so she has first hand experience of the transformation the business has undergone since its inception as a company with just one brand and no customers in 1993, to one of the key players in the car insurance industry looking after over 2.75 million customers and employing over 4500 people worldwide.

Admiral's philosophy is simple and it is reflected in everything they do: People who like what they do, do it better. Happy staff will create happy customers, happy customers will increase profit and increased profit will make happy stakeholders. Happy stakeholders will want to grow the business and the circle starts again. The Group has been listed for the last eleven years in the Sunday Times list of the 100 Best Companies to Work For, and for the last nine years in the Great Places to Work Institute list of 50 Best Workplaces in the UK and 100 Best Workplaces in the EU.

As part of the model employer strategy is the Group’s outstanding record as a sponsor of diverse community events and centres in South Wales, to include the Admiral Cardiff Big Weekend, Big Splash Festival in Newport, Swansea Waterfront Winterland, Chapter Arts Centre, No Fit State Circus, and Riverfront Cinema in Newport, to name but a few.

Louisa will talk about the unique way sponsorship is used at Admiral by addressing the central theme: “A different approach to sponsorship – your staff as your most important asset.” 

About CaPRICoRN

The Cardiff Public Relations and Integrated Communications Research Network was established in January 2010 to bring together postgraduate researchers in CARBS, JOMEC, ENCAP and other schools and research centres with an interest in PR, organisational communications, corporate accountability, partnerships and integrated marketing communications.  The initiative is led by Helena Knight and Cara Reed from CARBS, Llyr Roberts from BRASS and Racheal Agbonkhese from JOMEC, with financial support from the University Graduate College.

About CaPRICoRN

The Cardiff Public Relations and Integrated Communications Research Network (CaPRICoRN) was established in January 2010 to bring together postgraduate researchers in CARBS, JOMEC, ENCAP and other schools and research centres with an interest in public relations, organisational communications, corporate accountability and integrated marketing communications. The initiative is led by Cara Reed, Helena Knight and Llyr Roberts from Cardiff Business School and Racheal Agbonkhese from the Cardiff School of Journalism, Media and Cultural Studies and is funded by the University Graduate College.